Student Service Design Competition Finalist 2025 : Skin Savvy
This SSDC project explores a holistic service design approach to support individuals living with eczema, focusing on both their physical and emotional journeys. By mapping out the entire service ecosystem—from initial diagnosis and daily care routines to emotional support and specialist access—the project visualizes how fragmented touchpoints can be better integrated into a seamless, empowering experience. Emphasizing co-design and inclusivity, the service blueprint highlights key moments of vulnerability, trust-building, and self-care, proposing solutions that balance clinical care with everyday needs, especially for those navigating chronic skin conditions.
This SSDC project explores a holistic service design approach to support individuals living with eczema, focusing on both their physical and emotional journeys. By mapping out the entire service ecosystem—from initial diagnosis and daily care routines to emotional support and specialist access—the project visualizes how fragmented touchpoints can be better integrated into a seamless, empowering experience. Emphasizing co-design and inclusivity, the service blueprint highlights key moments of vulnerability, trust-building, and self-care, proposing solutions that balance clinical care with everyday needs, especially for those navigating chronic skin conditions.
Understanding the Basics
Color psychology is the study of how different colors can evoke specific emotions and reactions in people. Here are some basic principles:
Red: Often associated with passion and excitement, red can be used to grab attention, but it should be used sparingly to avoid overwhelming users.
Blue: Blue conveys trust and professionalism, making it a popular choice for corporate websites and financial institutions.
Green: Green is linked to nature and growth, making it suitable for environmental and wellness websites.
Practical Applications
Let's consider an example: a health and fitness website. Using a combination of green and white can create a sense of calm and health-consciousness, encouraging users to explore fitness programs and healthy living articles.
The Future Outlook
As web design continues to evolve, color psychology will remain a critical element. Designers will experiment with new color combinations and techniques to create more immersive and user-friendly websites.
Conclusion
Incorporating color psychology into your web design strategy can have a profound impact on user engagement and satisfaction. By understanding how colors affect emotions and behavior, you can craft websites that resonate with your target audience.